Passive Technologies : Media Center Manufacturer

Work Completed:

1. Full Company Branding
• Brief: Create a suitable company logo and brand style to complement the Media Center technology products offered by Passive Technologies
• Solution: A clean crisp logo design that would work on the front of the units as well as on the website and marketing material
2. Website Design
• Brief: Design a brochureware website for customers interested in researching Passive's range of Media Centers and show customers how these products can work for them.
• Solution: Created an informative and clean website design which was populated with key content to attract natural search traffic.
3. Online and Offline Marketing and PR
• Brief: Create website traffic from both dealers and customers to the www.passivetechnologies.com to encourage dealer signup and customer sales.
• Solution: Created and posted key press releases to online technology sites , increased web traffic 600%.
4. Product Design
• Brief: Design the look of the Passive Technologies product to complement existing range but show progression towards new design. The design had to incorporate technical and usability requirements alongside the visual appearance.

Video-C : Online Music Video Website

Work Completed:

1. Full Company Branding
• Brief: Create a suitable company logo and brand style to complement the Media Center technology products offered by Passive Technologies
• Solution: A youthful funky logo that delivered the key components of the brand
2. Website Design
• Brief: Youth oriented design, for brand identification. Design should be simple to navigate whilst ensuring maximum page impressions per visit. Incorporate and appeal to different user music genres. Maximise revenue stream spend onsite and incororate high value ad positions across site.
• Solution: This youth design incorporated highly technical usage of page real estates to provide improved page impressions, increased sales conversion rates, longer time spent onsite and greater customer loyalty
3. Online and Offline Marketing
• Brief: Create onsite and offsite advertising campaigns to drive signup and traffic.
• Solution: Created several on and offline advertising campaigns, posters and guerilla marketing materials (branded badges, rizlas etc appeared at festivals across the UK).
4. Revenue Stream Integration Strategies
• Brief: Work with third parties to generate and integrate new revenue streams onsite .
• Solution: Worked with Ticketmaster, Amazon, HMV, iTunes, Tshirt sales to generate sales and integrate 3rd party technologies onsite. Became the second highest reseller of Ticketmaster music tickets in the UK
5. Traffic Generation
• Brief: Increase web traffic with minimal financial outlay
• Solution: Implemented key google natural SEO strategies throughout the site and doubled web traffic to over 800,000 unique visitors per month.

Fish4 : Online Ad Campaign

Work Completed:

1. Ad Banner Campaign
• Brief: Create a suitable advertisement that fits with existing brand style to complement the services offered by Fish4 jobs and ensure brand awareness and clickthrough
• Solution: A lighthearted animation featuring a man running around a treadmill and the strapline Get Off the Treadmill.
• Medium: Advertsiing shown across Yahoo, MSN, and other high value high traffic website for the duration of 2 weeks for the campaign
• Sucess: This advert drove over 300,000 new customers a week for the duration of the campaign to the Fish 4 jobs site.